First thoughts on Transatlantic – ‘The Whirlwind’ (promo version)

While getting ready for various Court appearances preparing documents to be filed, I’m not in the best environment to evaluate the ‘promo copy’ of Transatlantic’s The Whilrwind, but I am able to make the following observations:

  1. I happy to say that I already paid for the album and bonus disc, so I have no hesitation about enjoying this promo version nearly a month before the album comes out.  It should be noted that this copy does not have the bonus material, although those of us who pre-ordered got an advance download of ‘Giant Hogweed’ and it’s just great, extra giant.
  2. The promo copy is separated into 12 separate tracks.  That’s not supposed to be the case with this record, and I’ll be pretty disappointed if that’s how the official version turns out.  The whole deal was that they were going to hit us with a 70+ minute single track.  In my mind that’s exactly what they should be doing – go BIG or go home!  Is it kind of a dick move that forces you to by the ‘bonus disc’?  Sure, but everyone’s free to pass on the extra expense and just make themselves comfortable for over an hour every time they want to listen to any part of this new work.  Personally, I admire their prodigious marketing ability
  3. Which brings us to the promo copy itself; they have ingeniously ‘watermarked’ it with vocal interruptions that remind the listener this is a promo copy and not the real deal.  This is a great example of how to front load all your marketing and hold on tight to the finished product until the last minute.  These guys know that, once it’s out there, it’s gonna get passed around like a hot potato, and that’s just the way life is right now.  I’m not going to be the guy to put it on bittorrent or rapidshare, but I’m pretty sure I know exactly who will, and I don’t begrudge them that conduct.  Until the artists can find a way get their fans to actually want to pay for music, the file sharing and downloads will continue.  Transatlantic have done a great job – they’ve got my money, don’t they?

So, those are my thoughts for now, or my meta-thoughts.  The audio reminders are annoying, but they are strategically positioned to cause minimal interruption to the flow of music.  I’ll hold off on any deep thoughts and observations about the drama, the poetry and the goosebumps, but, knowing this crew, that’s coming soon with the real copy of The Whirlwind, touching down on October 27.

Rapidshare sites being targeted?

Here’s an excerpt from a cease and desist note authored by John McLaughlin’s label manager, upset about RapidShare postings of his artists’ releases:

The information storeby your internet service provider will clearly point to your computer and location so it will not be that difficult to prove that your guilty.

Your choice .. but we are being very polite and nice about since we are sure that you love and support the music and what you are doing is destoying many peoples livelihood.


Could Blogerantz find new life… as a ‘music blog’??

If you look at Dr Fusion and T.U.B.E., each makes reference to a multitude of other ‘music blogs’. Many of them are through Google/Blogger (as is Blogerantz) and the have a pretty uniform, no-nonsense design. As I look at the archive spreadsheet – disc inventory – I wonder if I could put a version of that list online, as an Excel doc, where you could tidily scroll through? I’m picturing a facebook-esq widget or something. I’m sure it could be easily done.

The more important question is, then what? Is everything going to get loaded onto, as well as going to DVD archive, iPod and iTunes Library? I don’t imagine that there’s that much call for everything on that growing list – not because it’s not good music, but because there simply aren’t that many people passing through Mpomy land. I’d like to keep it that way.

So the plan would be to have some fancy widget or other method to synchronize data entry on Excel with publishing on I simply refuse to believe that task will prove difficult. The next fun thing is to get into other Excel tools to hide certain selections. Even though the list will only be seen by those with knowledge of mpomy-world, I want to treat the appearance as if the thing were open to the public. The idea, then, is make a permanent link to blogerantz from mpomy, and then to use data entry on Excel to update the mpomy page. If someone makes a request for a certain item, then it would be become ‘available’ (as mp3 only) on blogerantz (via RapidSHare?).

Fun with Excel. I can hardly wait.